Let’s Tour.

Feature World Tour Apparel is a lifestyle brand created by and for creatives. We specialize in relaxed, comfortable tour merchandise designed for life behind the scenes and the journey between cities. Our clothing is made for artists, crew members, and fans who live life on the move and value both comfort and style.

In addition to our core apparel line, Feature World Tour Apparel includes an affiliate marketing component. We partner directly with artists to create exclusive, custom merchandise for tours and concerts—providing artists with unique designs and paying them directly for their collaborations.

Feature World Tour Apparel is a subsidiary of Feature Atlanta, an independent music platform dedicated to showcasing emerging talent through YouTube and social media.

Our Creative Director, Jose Rodriguez, leads the design vision for the brand.